“Luo han guo”? Whaaaat?

On June 3, 2020, the Sugar Association filed a Citizen Petition for Prohibition of Misleading Labeling Sweeteners and Request for Enforcement Action. The Petition seeks FDA guidance and enforcement on what the association believes are false and misleading sugar reduction claims. The association observes that “added sugar” labeling requirements have led food manufacturers to replace sugar with alternative sweeteners. As a result, the association argues that the reformulated products are not understood by consumers to contain alternative sweeteners and, further, use claims that mislead consumers into believing that the reformulated products are healthier. “Consumers deserve to know what is in

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