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Sugaright Celebrates National Customer Service Week

In 1992, Congress proclaimed the first full business week of October as “National Customer Service Week.”

“A business built on customer service understands and anticipates the customer’s needs. It designs goods and services to meet those needs and builds products to perform to customer expectations.”

Sugaright was founded on the mission to get the industry to ‘think differently about sugar’. The legacy refiners were no longer meeting the needs of their customers. Sugar was too expensive, refineries were located far from their facilities and without competition, customer service issues were way too common.

Sugaright’s initial value proposition was based upon accepting a more cost effective, less processed, more sustainable darker sucrose. The business model was based upon catalyzing upon the most meaningful parts of the traditional refining process to allow for a smaller, replicable technical footprint that could cost effectively be located near large densities of customer demand minimizing freight costs.

With this customer-centric approach, Sugaright embraced a laser focus on delivering an unmatched level of service. A core value of Sugaright is that we “view our success through the lens of our customers”. And we do.

We recently received this email from a customer and thought it worthy of sharing because it embodies the objective of our collective energies each and every day - to delight the customer.

Hello CSC team,

I just wanted to thank you for keeping us updated and communicating to us so quickly. This type of excellent customer service is getting hard and harder to find these days. Sometimes we can’t even find a live person to talk to from other suppliers (not sugar only but all of them!). No return phone calls, no follow up emails, no communication of late or missed deliveries. It is very frustrating for us on the planning side and we spend a lot of our time chasing information and complaining to sales people about poor service. So that is why I wanted to take a minute to recognize CSC for the great job that you do for us! Your service, quality and overall performance make CSC one of our best and most valued suppliers. Thank you for all you do for us!

Our equipment doesn’t always cooperate, sometimes Mother Nature sends us a zinger and the traffic on our nation’s highways are not always predictable, but our customer service professionals are always accessible. We are exceptionally proud to call them our colleagues; understanding and anticipating your needs all day and every day.

As we celebrate National Customer Service Week, we thank our customer service, logistics and refining professionals for their dedication to excellent customer service.


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